Search Results for “Ekwa Marketing/ekwa.com”

Videos

  • Authority Tags - Protecting Your Content

    Authority Tags - Protecting Your Content Ekwa Marketing/ekwa.com

    Practices need to maintain a strong online presence in order to build brand awareness. Google author tags is one strategy that is emerging as a robust marketing tool that supports building a strong online presence. What are author tags, how do they work, and how do they protect your content? The Ekw…

  • Inbound Marketing: Why You Need a Strategy

    Inbound Marketing: Why You Need a Strategy Ekwa Marketing/ekwa.com

    Focus on cultivating interactive marketing messages to show your audience what your practice is all about and what value it offers your target audience. "In your face" marketing is a thing of the past. Learn three strategies for successful inbound marketing for a medical practice in this

  • How to Optimize Twitter for your Practice

    How to Optimize Twitter for your Practice Ekwa Marketing/ekwa.com

    Twitter offers practices numerous opportunities to derive great business value. It's essential to identify specific conversations, and then use the information to optimize marketing in targeted areas. This Ekwa.com Marketing Educational video explains how de…

  • Why Your Dermatology Practice Should Be On Instagram

    Why Your Dermatology Practice Should Be On Instagram Ekwa Marketing/ekwa.com

    Instagram is different from most social networks. And it’s growing quickly with skyrocketing mobile technology use. It’s a marketing opportunity for dermatologists, especially those interested in cosmetic procedures. Learn how to use Instagram for your practice marketing and outreach in this

  • Patient Testimonials - What they can do for your Practice

    Patient Testimonials - What they can do for your Practice Ekwa Marketing/ekwa.com

    An Ekwa Marketing video about the importance of patient testimonials for drawing visitors to your site and marketing your dermatology services.

  • Create an Effective Welcome Video, an Ekwa.com Educational Video

    Create an Effective Welcome Video, an Ekwa.com Educational Video

    An effective welcome video not only introduces you to potential patients, it also begins a dialogue. Plus, it enhances the marketing value of your site. Susan Hutson from the Ekwa marketing team (Ekwa.com) explains how to create and post a winning video. For more information, see the “Marketing Ma…

  • Using Pinterest for your Healthcare or Dental Practice

    Using Pinterest for your Healthcare or Dental Practice Ekwa Marketing/ekwa.com

    There's a growing social media platform that can enhance your digital marketing program. Pinterested in learning more? Pinterest has quickly emerged as a new-age marketing tool for business. Learn more from The Ekwa Marketing team in this Ekwa.com educational video.

  • NPS and Your Practice

    NPS and Your Practice

    Ekwa Marketing explains NPS (net promoter survey) to doctors, dentists and other medical professionals.

  • Online Reputation Management Update

    Online Reputation Management Update Ekwa Marketing/ekwa.com

    Protecting your online reputation is crucial to your digital marketing success. If you think it's all about spotting and hiding bad reviews, you're wrong. Learn how to build and protect a stellar online reputation for your dermatology practice and how it will actually boost SEO. The Ekwa Marketing t…

  • Time to Revamp Your Practice Website

    Time to Revamp Your Practice Website Ekwa Marketing/ekwa.com

    Your website is your digital storefront. To optimize the benefit of your site, you must review it frequently to be sure you are making the most of technological advancements and search rankings. Keep an eye toward an outstanding user experience (UX). Learn what you need to know to keep your website …

  • What's your Mobile Engagement Quotient?

    What's your Mobile Engagement Quotient? Ekwa Marketing/ekwa.com

    Do you know your mobile engagement quotient? Do you even know what MEQ is? To connect with and expand your patient base, you need to enhance mobile engagement. Learn what you need to know in this Ekwa.com Marketing Educational video.

  • The Importance of Link Building_Part2

    The Importance of Link Building_Part2 Ekwa Marketing/ekwa.com

    Why is link-building important and how do you do it right? In the second of a 2-part series, Susan Hudson and Jamie Edson discuss ways to build natural and beneficial links. This video is part of a comprehensive suite of Ekwa.com Marketing Educational videos…

  • The Importance of Link Building for your Practice

    The Importance of Link Building for your Practice Ekwa Marketing/ekwa.com

    The link-building discussion is sometimes confusing, but link building is never a waste of time. They add value to content and build credibility of content. Links from quality sources promote content, boost traffic, and build visibility. This Ekwa.com E…

  • Avoid Common Mistakes: Create Press Releases that Get Noticed

    Avoid Common Mistakes: Create Press Releases that Get Noticed Ekwa Marketing/ekwa.com

    Media coverage is a great way to gain exposure for a dermatologist or a practice. Reporters and editors filter through hundreds of pitches daily. Here’s how to select topics, craft a release, and be successful in this Ekwa.com Marketing Educational video.

  • Quality Content is Essential for Dermatology Practice Websites

    Quality Content is Essential for Dermatology Practice Websites Ekwa Marketing/ekwa.com

    Content is king, and Google defines content quality. Well-written error-free text is essential, but credibility, originality, and relevance are also important. This Ekwa.com Marketing Educational video tells you what you need to know.

  • Is Your Dermatology Website Ready to Go Mobile?

    Is Your Dermatology Website Ready to Go Mobile?

    Know best practices for creating a mobile-friendly websites and preparing for Google's Mobile First index. Since 2015 mobile search has outpaced desktop search, and the gap is widening. Know what you need to succeed in this Ekwa.com Marketing Educational vid…

  • Common Misconceptions About Branding

    Common Misconceptions About Branding Ekwa Marketing/ekwa.com

    Do your really know why branding matters to a dermatology practice? How does branding relate to your online outreach and website design? Find out in this Ekwa.com Marketing Educational video.

  • Google Maps: It's More Important Than You Think

    Google Maps: It's More Important Than You Think Ekwa Marketing/ekwa.com

    An Ekwa Marketing education video (Ekwa.com). Google map results are important to provide your practice a page one listing for Google search results and provides a way for patients to find you easily. Google Map listings improve your SEO, too!

  • SEO Myths

    SEO Myths Ekwa Marketing/ekwa.com

    Long tail search terms are changing the SEO landscape. Learn how and determine the best ways to build SEO for your medical practice in this Ekwa Marketing educational video (ekwa.com).

  • Yelp Reviews

    Yelp Reviews Ekwa Marketing/ekwa.com

    A proper response to negative Yelp reviews could be helpful to your practice. It starts with claiming your free business page. This Ekwa.com educational video explains the steps to take.

  • Expanding Social Media

    Expanding Social Media Ekwa Marketing/ekwa.com

    A lot of scrutiny happens in the social space. Social interaction can yield important benefits, but you need to disseminate valuable content and be sure to engage appropriately with your audience. ThisEkwa.com educational video offers guidelines for social m…

  • Why Online Citations and NAPs are So Important to SEO

    Why Online Citations and NAPs are So Important to SEO Ekwa Marketing/ekwa.com

    Google uses local citations to determine a site ranking in local search results. You can optimize citations and NAPs (name, address, phone) to improve your local listing. Find out in this educational video from Ekwa.com.

  • Building Your Brand with Google+

    Building Your Brand with Google+ Ekwa Marketing/ekwa.com

    Google+ can be an important marketing tool for practices. It helps produce faster crawling and indexing of web pages and faster link equity. Learn more about how this tool can help practices grow and get tips on optimizing your use of this social platform.

  • Anonymous Reviews on Google+ and How They Impact Your Dermatology Practice

    Anonymous Reviews on Google+ and How They Impact Your Dermatology Practice Ekwa Marketing/ekwa.com

    Online reviews are a fact of modern medical practice. Many physicians fret over negative reviews, but what about positive reviews? Learn how reviews influence your search rankings, how patients assess reviews, and how you can create a Google+ page that allows for anonymous reviews of your practice. …

  • Online Reputation Management: Take Charge

    Online Reputation Management: Take Charge Ekwa Marketing/ekwa.com

    Why is reputation management important for healthcare practices? Medical practices have an expectation to protect. Negative opinions can be shred quickly and widely, swaying patient opinion. A majority of individuals (88%) trust online reviews as much as personal recommendations, according to resear…

  • Content Curation: What to Know

    Content Curation: What to Know Ekwa Marketing/ekwa.com

    Content curation can increase web exposure for medical practices. It's a tool for good SEO. In this Ekwa Educational video, you'll learn how to curate content effectively for optimal benefit.

  • Optimizing Content Curation

    Optimizing Content Curation Ekwa Marketing/ekwa.com

    You've started curating content to improve SEO. Now you need to be sure you are doing it right. This Ekwa educational video explains, offering tips for automating and optimizing the process.

  • Online Reputation Management -- Is your Practice On-board?

    Online Reputation Management -- Is your Practice On-board? Ekwa Marketing/ekwa.com

    No matter how effective your website and online presence are, you need to keep track of and respond to comments about you and your practice. It's easy to make missteps. Know how to manage your reputation online. An Ekwa Educational video.

  • Rich Snippets - What are they, and why you should be using them?

    Rich Snippets - What are they, and why you should be using them? Ekwa Marketing/ekwa.com

    Rich snippets—those brief descriptions that appear with search engine results—can be essential to improving SEO and growing traffic for your practice. They quickly offer insight about your business. Learn how to use them optimally in this Ekwa Educational video.

  • Facebook Graph Search-An Important Marketing Tool for Doctors

    Facebook Graph Search-An Important Marketing Tool for Doctors Ekwa Marketing/ekwa.com

    Graph searching is the latest tool offered by Facebook. Here's what it is and how you can use it in your practice. An Ekwa Marketing Educational video.

  • Social Media: Top Platforms for Your Practice

    Social Media: Top Platforms for Your Practice Ekwa Marketing/ekwa.com

    An Ekwa Educational Video (Ekwa.com). What platforms are best for your practice's social media goals? Learn about the options and how to best use them to engage with patients.

  • Dos and don'ts for creating a killer Google Adwords Campaign for your Dermatology Practice

    Dos and don'ts for creating a killer Google Adwords Campaign for your Dermatology Practice Ekwa Marketing/ekwa.com

    Google AdWords could be a great way to promote your practice. But you have to do it right! Learn how to plan and implement a campaign that gets results with reasonable costs.

  • Building a Compelling Brand for Your Healthcare Practice

    Building a Compelling Brand for Your Healthcare Practice Ekwa Marketing/ekwa.com

    It's all about the brand. Know how to successfully develop and convey your brand to visitors online—current and potential patients both. An Ekwa Educational Video.

  • How Page Load Speed Impacts SEO And User Experience for a Dermatology Website

    How Page Load Speed Impacts SEO And User Experience for a Dermatology Website Ekwa Marketing/ekwa.com

    This Ekwa educational video offers tips for improving your SEO ranking and your website visitor experience by ensuring optimum performance. Page load speeds are an important consideration when evaluating your dermatology practice website.

  • SEO Playbook: On-Page Factors

    SEO Playbook: On-Page Factors Ekwa Marketing/ekwa.com

    Internet marketing is constantly changing--especially when it comes to SEO. Learn how on-page factors like Content, HTML, and architecture affect SEO and the marketing value of your practice website.

  • Utilizing different Social Media Platforms for any practice

    Utilizing different Social Media Platforms for any practice Ekwa Marketing/ekwa.com

    Social Media allows for a whole new stepping stone when implementing the various forms into your marketing efforts. This webinar discusses the different social media platforms available and how to utilize them in your social media marketing efforts to it's fullest capacity. When implemented and used…

  • Rank High in Google- Three Tiers to Online SEO Success for Doctors & Dentists

    Rank High in Google- Three Tiers to Online SEO Success for Doctors & Dentists Ekwa Marketing/ekwa.com

    Rank High in Google- Three Tiers to Online SEO Success for Doctors & Dentists. In this webinar, we discuss the three tier structure of a website and it's importance in helping your website rank high in Google search results. Having the right SEO and your three tiers structured properly, you can see …

  • Your Website Architecture - Every Brick Counts, an Ekwa.com Educational Video

    Your Website Architecture - Every Brick Counts, an Ekwa.com Educational Video Ekwa Marketing/ekwa.com

    An educational video explaining proper website architecture and menu placement for External uses. Visit Ekwa.com for more information.

  • Link Building Basics, an Ekwa.com Educational Video

    Link Building Basics, an Ekwa.com Educational Video Ekwa Marketing/ekwa.com

    Link building is all about getting other websites across the Internet "link back" to your website. Backlinks are Google's way of measuring the quality and popularity of your website based on the recommendation of others. Visit Ekwa.com for more information.

  • How to deal with negative online reviews, an Ekwa.com Educational Video

    How to deal with negative online reviews, an Ekwa.com Educational Video

    A negative online review is NOT the end of your business brand. It is NOT the time to hit the "panic button", instead learn how to make the negative in to a positive by following these simple steps in dealing with negative online reviews.

  • Keyword Selection, an Ekwa.com Educational Video

    Keyword Selection, an Ekwa.com Educational Video

  • Essential Marketing Strategies

    Essential Marketing Strategies Risa Goldman Luksa

    There are three essential tactics that set successful marketers apart from the rest. Risa Goldman Luksa of Goldman Marketing Group explains.

  • Why Lutronic

    Why Lutronic

    Established in 1997 by a group of accomplished scientists and prominent members of the medical community, LUTRONIC is passionate about improving the lives of physicians and their patients by developing solutions that are intuitive, versatile, and efficacious. Our customers choose our systems because…

  • Marketing Lessons Learned: TOIB

    Marketing Lessons Learned: TOIB Tracy Drumm

    Learn about the TOIB strategy for ensuring effective marketing and mailings for your aesthetic practice from Tracy Drumm of IF Marketing.

  • Standing Apart: The Personal Touch

    Standing Apart: The Personal Touch Gary Goldenberg, MD

    Many dermatology practices exist in a crowded market place. How can they set themselves apart? Focus on the personal touch, says Gary Goldenberg, MD of Goldenberg Dermatology.

  • Wendy Lewis Goes Social

    Wendy Lewis Goes Social Steven Dayan, MD, Wendy Lewis

    In this edition of Aesthetics Insider, Wendy Lewis of Wendy Lewis & CO. Ltd. and BeautyInTheBag.com talks with host Steve Dayan, MD about the role of social media in successful practice marketing.

  • DermWireTV: MomGenes, Sernivo Approval, Industry Roundup

    DermWireTV: MomGenes, Sernivo Approval, Industry Roundup DermWire.com

    In this edition of DermWireTV, from the editors of DermWire.com and Practical Dermatology® magazine, new research gives an up-close-and-personal view of how antiperspirant affects our microbiome. Galderma’s new MomGenes campaign aims to change the way mothers and daughters talk about facial aging…

  • Online Marketing Tips

    Online Marketing Tips Risa Goldman Luksa

    Risa Goldman Luksa tells you what you need to know to ensure a solid foundation for your online marketing program.

  • Word of Mouth Advertising Done Right

    Word of Mouth Advertising Done Right

    Tracy Drumm, Vice President of IF Marketing shares insider tips for effective word of mouth advertising for the cosmetic or aesthetic practice.

  • Meeting Buzz: Rising Incomes and Growing Healthcare Costs

    Meeting Buzz: Rising Incomes and Growing Healthcare Costs Joel L. Cohen, MD, Joel Schlessinger, MD

    Joel L. Cohen, MD, introduces Joel Schlessinger, MD, founder of Skin Specialists, P.C, LovelySkin Spa, and LovelySkin.com in Omaha, NE.

  • BMC Publications (1344)

    Practical Dermatology

    • Five Things Every Dermatologist Should Know About …

      Practical Dermatology - October 2017

      Picture this: A world where content marketing isn’t just about articles. The goal is to communicate a message, be it education, promotional, or branding. However, human beings are visual creatures, and words are not always the best form of communication. If you want to take your content marketing to the next level, remember this mantra: “Don’t just tell them. Show them.” Visual content is more powerful than you might think. If you think that images, videos, and v…

    • Marketing to Millennials: How to Reach This Influe…

      Practical Dermatology - October 2017

      Millennials are set to reshape the economy. Now outnumbering Baby Boomers and representing more than one-quarter of the US population (according to the US Census), Millennials are moving into their prime spending years. The result of this dramatic growth in buying power and influence is forcing practices to examine how they do business and how to reach these important—but sometimes elusive—customers. Marketing Tips While all generations have experienced technological advancemen…

    • Great Expectations

      Practical Dermatology - October 2017

      Now in it’s ninth year, Cosmetic Surgery Forum 2017 promises to be bigger, brighter and better than ever before. This three-day multi-specialty educational symposium covers the latest research, treatment and techniques in dermatology and cosmetic surgery and will take place from November 29 thtu December 2, 2017 at the Bellagio in Las Vegas. This year’s meeting will, of course, feature the discourse and one-on-one interaction that attendees have come to expect, but it w…

    • Disinfection Clearing The Skin Of Bugs, Bites, And…

      Practical Dermatology - October 2017

      STDs Reach Record Highs  A new report from the CDC shows sexually transmitted diseases (STDs) at a record high, with staggering health consequences for millions of Americans.  “At a time when Congress is debating repeal of the Affordable Care Act, cuts to state STD funding, and whether young people should be provided comprehensive sex education, we can ill afford to roll back the clock,” says David C. Harvey, executive director of the National Coalition of STD Directo…

    • Dumbing Down of Dermatology By Evidence-Based Medi…

      Practical Dermatology - October 2017

      The title of this editorial reflects why the lecture, “How do you make this do that?” is a new offering at our Cosmetic Surgery Forum this year. Historically, the dermatology greats were known for their “one-offs” and minor tweaks to products and procedures. The brilliant “Diary of a Practice” pieces by Walter and Dorinda Shelley in Cutis in the 1990s were transformational to me as one of the first “licenses to alter” a style of practice. This abil…

    • Lessons from HBO’s Docuseries The Defiant On…

      Practical Dermatology - October 2017

      As an avid musician and collector of all things musical, I recently enjoyed the multi-part cable documentary “The Defiant Ones,” which profiles serial music entrepreneurs and out-of-the-box thinkers Jimmy Iovine and Dr. Dre (Andre Young). Their professional lives first intersected with the development of a category-defining rap record label in the 1990s, and later in the creation of Beats by Dre, the Millennial-friendly headphone company that the duo sold to Apple for $3B in 2014.…

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