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Tom Seery Gets Real About Internet Education: Aesthetics Insider

Selling procedures? Educating patient/consumers? Building a brand? What does RealSelf do and why should cosmetic surgeons get involved? Tom Seery, Founder and CEO of RealSelf talks to host Steven Dayan, MD about the popular review site, its inspirations (including TripAdvisor), the shortcomings of SEO strategies, and the secret to capturing 8 million visitors per month.

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