Twitter offers practices numerous opportunities to derive great business value. It's essential to identify specific conversations, and then use the information to optimize marketing in targeted areas. This Ekwa.com Marketing Educational video explains how de…

Instagram is different from most social networks. And it’s growing quickly with skyrocketing mobile technology use. It’s a marketing opportunity for dermatologists, especially those interested in cosmetic procedures. Learn how to use Instagram for your practice marketing and outreach in this

An Ekwa Marketing video about the importance of patient testimonials for drawing visitors to your site and marketing your dermatology services.

An effective welcome video not only introduces you to potential patients, it also begins a dialogue. Plus, it enhances the marketing value of your site. Susan Hutson from the Ekwa marketing team (Ekwa.com) explains how to create and post a winning video. For more information, see the “Marketing Ma…

It's not enough to simply have visual content on your website; you must use visual content in the right way to promote your practice and optimize your online marketing strategy. Learn how to stand out and reach patients in this Ekwa.com Marketing Educational …

New equipment and devices can mean new patients pouring through the doors of your dermatology office – but only if you market them effectively. Check out this Ekwa Marketing educational video to find …

There's a growing social media platform that can enhance your digital marketing program. Pinterested in learning more? Pinterest has quickly emerged as a new-age marketing tool for business. Learn more from The Ekwa Marketing team in this Ekwa.com educational video.

Ekwa Marketing explains NPS (net promoter survey) to doctors, dentists and other medical professionals.

Protecting your online reputation is crucial to your digital marketing success. If you think it's all about spotting and hiding bad reviews, you're wrong. Learn how to build and protect a stellar online reputation for your dermatology practice and how it will actually boost SEO. The Ekwa Marketing t…

Your website is your digital storefront. To optimize the benefit of your site, you must review it frequently to be sure you are making the most of technological advancements and search rankings. Keep an eye toward an outstanding user experience (UX). Learn what you need to know to keep your website …

Why is link-building important and how do you do it right? In the second of a 2-part series, Susan Hudson and Jamie Edson discuss ways to build natural and beneficial links. This video is part of a comprehensive suite of Ekwa.com Marketing Educational videos…

The rules of Search Engine Optimization (SEO) have changed dramatically, and even more changes are expected in the new year. Find out if your SEO strategy is outdated, and what you need to do about it in this Ekwa.com Marketing Educational video.

Physician referrals are an important revenue stream for dermatologists. This educational video from Ekwa Marketing explains how to market your dermatology practice to other medical professionals and gain…

Creating video content is important for the promotion of your dermatology practice and it’s time to start, if you haven’t already done so. This Ekwa Marketing video explains how you can do this and a…

Do your really know why branding matters to a dermatology practice? How does branding relate to your online outreach and website design? Find out in this Ekwa.com Marketing Educational video.

Media coverage is a great way to gain exposure for a dermatologist or a practice. Reporters and editors filter through hundreds of pitches daily. Here’s how to select topics, craft a release, and be successful in this Ekwa.com Marketing Educational video.

Content is king, and Google defines content quality. Well-written error-free text is essential, but credibility, originality, and relevance are also important. This Ekwa.com Marketing Educational video tells you what you need to know.

Know best practices for creating a mobile-friendly websites and preparing for Google's Mobile First index. Since 2015 mobile search has outpaced desktop search, and the gap is widening. Know what you need to succeed in this Ekwa.com Marketing Educational vid…

Do you know your mobile engagement quotient? Do you even know what MEQ is? To connect with and expand your patient base, you need to enhance mobile engagement. Learn what you need to know in this Ekwa.com Marketing Educational video.

The link-building discussion is sometimes confusing, but link building is never a waste of time. They add value to content and build credibility of content. Links from quality sources promote content, boost traffic, and build visibility. This Ekwa.com E…

Native advertising can help overcome shortcomings in your dermatology content distribution. This This Ekwa Marketing video shows you how to do this.

An Ekwa Marketing education video (Ekwa.com). Google map results are important to provide your practice a page one listing for Google search results and provides a way for patients to find you easily. Google Map listings improve your SEO, too!

Long tail search terms are changing the SEO landscape. Learn how and determine the best ways to build SEO for your medical practice in this Ekwa Marketing educational video (ekwa.com).

If you are using popup subscription forms to build your email list, you could be losing potential patients while you gain subscribers. Watch this video from Ekwa.com to learn how to avoid common mistakes…

A proper response to negative Yelp reviews could be helpful to your practice. It starts with claiming your free business page. This Ekwa.com educational video explains the steps to take.

A lot of scrutiny happens in the social space. Social interaction can yield important benefits, but you need to disseminate valuable content and be sure to engage appropriately with your audience. ThisEkwa.com educational video offers guidelines for social m…

Google uses local citations to determine a site ranking in local search results. You can optimize citations and NAPs (name, address, phone) to improve your local listing. Find out in this educational video from Ekwa.com.

Google+ can be an important marketing tool for practices. It helps produce faster crawling and indexing of web pages and faster link equity. Learn more about how this tool can help practices grow and get tips on optimizing your use of this social platform.

Content curation can increase web exposure for medical practices. It's a tool for good SEO. In this Ekwa Educational video, you'll learn how to curate content effectively for optimal benefit.

You've started curating content to improve SEO. Now you need to be sure you are doing it right. This Ekwa educational video explains, offering tips for automating and optimizing the process.

Why is reputation management important for healthcare practices? Medical practices have an expectation to protect. Negative opinions can be shred quickly and widely, swaying patient opinion. A majority of individuals (88%) trust online reviews as much as personal recommendations, according to resear…

Rich snippets—those brief descriptions that appear with search engine results—can be essential to improving SEO and growing traffic for your practice. They quickly offer insight about your business. Learn how to use them optimally in this Ekwa Educational video.

Online reviews are a fact of modern medical practice. Many physicians fret over negative reviews, but what about positive reviews? Learn how reviews influence your search rankings, how patients assess reviews, and how you can create a Google+ page that allows for anonymous reviews of your practice. …

No matter how effective your website and online presence are, you need to keep track of and respond to comments about you and your practice. It's easy to make missteps. Know how to manage your reputation online. An Ekwa Educational video.

Graph searching is the latest tool offered by Facebook. Here's what it is and how you can use it in your practice. An Ekwa Marketing Educational video.

Google AdWords could be a great way to promote your practice. But you have to do it right! Learn how to plan and implement a campaign that gets results with reasonable costs.

It's all about the brand. Know how to successfully develop and convey your brand to visitors online—current and potential patients both. An Ekwa Educational Video.

An Ekwa Educational Video (Ekwa.com). What platforms are best for your practice's social media goals? Learn about the options and how to best use them to engage with patients.

This Ekwa educational video offers tips for improving your SEO ranking and your website visitor experience by ensuring optimum performance. Page load speeds are an important consideration when evaluating your dermatology practice website.

Internet marketing is constantly changing--especially when it comes to SEO. Learn how on-page factors like Content, HTML, and architecture affect SEO and the marketing value of your practice website.

Social Media allows for a whole new stepping stone when implementing the various forms into your marketing efforts. This webinar discusses the different social media platforms available and how to utilize them in your social media marketing efforts to it's fullest capacity. When implemented and used…

Rank High in Google- Three Tiers to Online SEO Success for Doctors & Dentists. In this webinar, we discuss the three tier structure of a website and it's importance in helping your website rank high in Google search results. Having the right SEO and your three tiers structured properly, you can see …

An educational video explaining proper website architecture and menu placement for External uses. Visit Ekwa.com for more information.

Link building is all about getting other websites across the Internet "link back" to your website. Backlinks are Google's way of measuring the quality and popularity of your website based on the recommendation of others. Visit Ekwa.com for more information.

A negative online review is NOT the end of your business brand. It is NOT the time to hit the "panic button", instead learn how to make the negative in to a positive by following these simple steps in dealing with negative online reviews.

Established in 1997 by a group of accomplished scientists and prominent members of the medical community, LUTRONIC is passionate about improving the lives of physicians and their patients by developing solutions that are intuitive, versatile, and efficacious. Our customers choose our systems because…

There are three essential tactics that set successful marketers apart from the rest. Risa Goldman Luksa of Goldman Marketing Group explains.