Search Results for “Ekwa Marketing/ekwa.com”

Videos

  • Authority Tags - Protecting Your Content

    Authority Tags - Protecting Your Content Ekwa Marketing/ekwa.com

    Practices need to maintain a strong online presence in order to build brand awareness. Google author tags is one strategy that is emerging as a robust marketing tool that supports building a strong online presence. What are author tags, how do they work, and how do they protect your content? The Ekw…

  • Inbound Marketing: Why You Need a Strategy

    Inbound Marketing: Why You Need a Strategy Ekwa Marketing/ekwa.com

    Focus on cultivating interactive marketing messages to show your audience what your practice is all about and what value it offers your target audience. "In your face" marketing is a thing of the past. Learn three strategies for successful inbound marketing for a medical practice in this

  • How to Optimize Twitter for your Practice

    How to Optimize Twitter for your Practice Ekwa Marketing/ekwa.com

    Twitter offers practices numerous opportunities to derive great business value. It's essential to identify specific conversations, and then use the information to optimize marketing in targeted areas. This Ekwa.com Marketing Educational video explains how de…

  • Why Your Dermatology Practice Should Be On Instagram

    Why Your Dermatology Practice Should Be On Instagram Ekwa Marketing/ekwa.com

    Instagram is different from most social networks. And it’s growing quickly with skyrocketing mobile technology use. It’s a marketing opportunity for dermatologists, especially those interested in cosmetic procedures. Learn how to use Instagram for your practice marketing and outreach in this

  • Patient Testimonials - What they can do for your Practice

    Patient Testimonials - What they can do for your Practice Ekwa Marketing/ekwa.com

    An Ekwa Marketing video about the importance of patient testimonials for drawing visitors to your site and marketing your dermatology services.

  • Create an Effective Welcome Video, an Ekwa.com Educational Video

    Create an Effective Welcome Video, an Ekwa.com Educational Video

    An effective welcome video not only introduces you to potential patients, it also begins a dialogue. Plus, it enhances the marketing value of your site. Susan Hutson from the Ekwa marketing team (Ekwa.com) explains how to create and post a winning video. For more information, see the “Marketing Ma…

  • See Here! How to Make the Most of Visual Content

    See Here! How to Make the Most of Visual Content Ekwa Marketing/ekwa.com

    It's not enough to simply have visual content on your website; you must use visual content in the right way to promote your practice and optimize your online marketing strategy. Learn how to stand out and reach patients in this Ekwa.com Marketing Educational …

  • Maximize the marketing benefits of new dermatology devices

    Maximize the marketing benefits of new dermatology devices Ekwa Marketing/ekwa.com

    New equipment and devices can mean new patients pouring through the doors of your dermatology office – but only if you market them effectively. Check out this Ekwa Marketing educational video to find …

  • Using Pinterest for your Healthcare or Dental Practice

    Using Pinterest for your Healthcare or Dental Practice Ekwa Marketing/ekwa.com

    There's a growing social media platform that can enhance your digital marketing program. Pinterested in learning more? Pinterest has quickly emerged as a new-age marketing tool for business. Learn more from The Ekwa Marketing team in this Ekwa.com educational video.

  • Google Webmaster Tools

    Google Webmaster Tools Ekwa Marketing/ekwa.com

    Google encourages online marketing teams and website owners to use organic, genuine methods to achieve more search engine visibility for their websites. This Ekwa Marketing video explains how Webmaster T…

  • Best practices to create demographic-targeted content

    Best practices to create demographic-targeted content Ekwa Marketing/ekwa.com

    Invest in quality-oriented content development practices that can steer a digital marketing campaign towards better outcomes. This includes content distributed through various mediums. High-quality content with which people can identify and content with a human touch is critical for any digital mark…

  • Utilizing Digital Marketing for the Success of Your Dermatology Practice

    Utilizing Digital Marketing for the Success of Your Dermatology Practice Ekwa Marketing/ekwa.com

    Marketing your dermatology services digitally is sine-qua-non in today’s world. If you are not already doing so, you need to start as soon as possible. This Ekwa Marketing video explains five ingredien…

  • NPS and Your Practice

    NPS and Your Practice

    Ekwa Marketing explains NPS (net promoter survey) to doctors, dentists and other medical professionals.

  • Online Reputation Management Update

    Online Reputation Management Update Ekwa Marketing/ekwa.com

    Protecting your online reputation is crucial to your digital marketing success. If you think it's all about spotting and hiding bad reviews, you're wrong. Learn how to build and protect a stellar online reputation for your dermatology practice and how it will actually boost SEO. The Ekwa Marketing t…

  • Time to Revamp Your Practice Website

    Time to Revamp Your Practice Website Ekwa Marketing/ekwa.com

    Your website is your digital storefront. To optimize the benefit of your site, you must review it frequently to be sure you are making the most of technological advancements and search rankings. Keep an eye toward an outstanding user experience (UX). Learn what you need to know to keep your website …

  • The Importance of Link Building for your Practice

    The Importance of Link Building for your Practice Ekwa Marketing/ekwa.com

    The link-building discussion is sometimes confusing, but link building is never a waste of time. They add value to content and build credibility of content. Links from quality sources promote content, boost traffic, and build visibility. This Ekwa.com E…

  • Dermatology SEO for the New Year

    Dermatology SEO for the New Year Ekwa Marketing/ekwa.com

    The rules of Search Engine Optimization (SEO) have changed dramatically, and even more changes are expected in the new year. Find out if your SEO strategy is outdated, and what you need to do about it in this Ekwa.com Marketing Educational video.

  • Grow your dermatology practice with a strong physician referral network

    Grow your dermatology practice with a strong physician referral network Ekwa Marketing/ekwa.com

    Physician referrals are an important revenue stream for dermatologists. This educational video from Ekwa Marketing explains how to market your dermatology practice to other medical professionals and gain…

  • Dermatology Marketers Should Optimize Videos for Better Results

    Dermatology Marketers Should Optimize Videos for Better Results Ekwa Marketing/ekwa.com

    Creating video content is important for the promotion of your dermatology practice and it’s time to start, if you haven’t already done so. This Ekwa Marketing video explains how you can do this and a…

  • Common Misconceptions About Branding

    Common Misconceptions About Branding Ekwa Marketing/ekwa.com

    Do your really know why branding matters to a dermatology practice? How does branding relate to your online outreach and website design? Find out in this Ekwa.com Marketing Educational video.

  • Avoid Common Mistakes: Create Press Releases that Get Noticed

    Avoid Common Mistakes: Create Press Releases that Get Noticed Ekwa Marketing/ekwa.com

    Media coverage is a great way to gain exposure for a dermatologist or a practice. Reporters and editors filter through hundreds of pitches daily. Here’s how to select topics, craft a release, and be successful in this Ekwa.com Marketing Educational video.

  • Quality Content is Essential for Dermatology Practice Websites

    Quality Content is Essential for Dermatology Practice Websites Ekwa Marketing/ekwa.com

    Content is king, and Google defines content quality. Well-written error-free text is essential, but credibility, originality, and relevance are also important. This Ekwa.com Marketing Educational video tells you what you need to know.

  • Is Your Dermatology Website Ready to Go Mobile?

    Is Your Dermatology Website Ready to Go Mobile?

    Know best practices for creating a mobile-friendly websites and preparing for Google's Mobile First index. Since 2015 mobile search has outpaced desktop search, and the gap is widening. Know what you need to succeed in this Ekwa.com Marketing Educational vid…

  • What's your Mobile Engagement Quotient?

    What's your Mobile Engagement Quotient? Ekwa Marketing/ekwa.com

    Do you know your mobile engagement quotient? Do you even know what MEQ is? To connect with and expand your patient base, you need to enhance mobile engagement. Learn what you need to know in this Ekwa.com Marketing Educational video.

  • The Importance of Link Building_Part2

    The Importance of Link Building_Part2 Ekwa Marketing/ekwa.com

    Why is link-building important and how do you do it right? In the second of a 2-part series, Susan Hudson and Jamie Edson discuss ways to build natural and beneficial links. This video is part of a comprehensive suite of Ekwa.com Marketing Educational videos…

  • Three Digital Marketing Predictions for Dermatology Marketers in 2019

    Three Digital Marketing Predictions for Dermatology Marketers in 2019 Ekwa Marketing/ekwa.com

    The trends in digital marketing are likely to have a significant impact on dermatology marketers in 2019. This Ekwa Marketing video looks at the top three predictions for the sector.

  • How to Plan a Dermatology Online Marketing Campaign that Works

    How to Plan a Dermatology Online Marketing Campaign that Works Ekwa Marketing/ekwa.com

    This Ekwa Marketing video outlines the method of coming up with an effective dermatology content marketing campaign. It also discusses the various tools that can help in this.

  • In-depth Content

    In-depth Content Ekwa Marketing/ekwa.com

    Crisp, concise content is the need of the hour when it comes to your dermatology website. This Ekwa Marketing video outlines how you can achieve this with the help of short, bite-sized answers to long-ta…

  • Increase Engagement on Your Practice Facebook Page

    Increase Engagement on Your Practice Facebook Page Ekwa Marketing/ekwa.com

    There are standard, contemporary and emerging ways to add more excitement to your Facebook network. As a digital marketer, you should identify and adopt the best practices. This includes generating & sharing unique content that your dermatology website generates and collaborating with blog owners an…

  • How to Use Email Effectively to Build Client Loyalty

    How to Use Email Effectively to Build Client Loyalty Ekwa Marketing/ekwa.com

    Using email effectively can help you encourage client loyalty as well as client satisfaction. This Ekwa Marketing video explains how you can do this to optimize client experience and motivate clients to …

  • Instagram Marketing for Your Dermatology Practice

    Instagram Marketing for Your Dermatology Practice Ekwa Marketing/ekwa.com

    The growth of Instagram over the years has ensured it has an immense audience across the globe. This Ekwa Marketing video demonstrates how you can use Instagram as a tool for promoting your dermatology p…

  • Things You Must Do to Improve Your Dermatology Website

    Things You Must Do to Improve Your Dermatology Website Ekwa Marketing/ekwa.com

    Your website acts as the digital face of your dermatology practice. While the nitty-gritty of the actual website may vary widely due to a host of factors, there are some basic essentials that no dermatology website can do without. In This

  • Should Dermatologists Use Blogs to Promote their Practice?

    Should Dermatologists Use Blogs to Promote their Practice? Ekwa Marketing/ekwa.com

    Blogs are an effective way of expanding your online footprint, reaching out to potential patients, and having better engagements with already existing patients. In this Ekwa Marketing video, we touch on …

  • Content Marketing

    Content Marketing Ekwa Marketing/ekwa.com

    Native advertising can help overcome shortcomings in your dermatology content distribution. This Ekwa Marketing video shows you how to do this.

  • Google Maps: It's More Important Than You Think

    Google Maps: It's More Important Than You Think Ekwa Marketing/ekwa.com

    An Ekwa Marketing education video (Ekwa.com). Google map results are important to provide your practice a page one listing for Google search results and provides a way for patients to find you easily. Google Map listings improve your SEO, too!

  • SEO Myths

    SEO Myths Ekwa Marketing/ekwa.com

    Long tail search terms are changing the SEO landscape. Learn how and determine the best ways to build SEO for your medical practice in this Ekwa Marketing educational video (ekwa.com).

  • Popup Subscription Forms: Could They be Costing you Potential Patients?

    Popup Subscription Forms: Could They be Costing you Potential Patients? Ekwa Marketing/ekwa.com

    If you are using popup subscription forms to build your email list, you could be losing potential patients while you gain subscribers. Watch this video from Ekwa.com to learn how to avoid common mistakes…

  • Yelp Reviews

    Yelp Reviews Ekwa Marketing/ekwa.com

    A proper response to negative Yelp reviews could be helpful to your practice. It starts with claiming your free business page. This Ekwa.com educational video explains the steps to take.

  • Expanding Social Media

    Expanding Social Media Ekwa Marketing/ekwa.com

    A lot of scrutiny happens in the social space. Social interaction can yield important benefits, but you need to disseminate valuable content and be sure to engage appropriately with your audience. ThisEkwa.com educational video offers guidelines for social m…

  • Why Online Citations and NAPs are So Important to SEO

    Why Online Citations and NAPs are So Important to SEO Ekwa Marketing/ekwa.com

    Google uses local citations to determine a site ranking in local search results. You can optimize citations and NAPs (name, address, phone) to improve your local listing. Find out in this educational video from Ekwa.com.

  • Building Your Brand with Google+

    Building Your Brand with Google+ Ekwa Marketing/ekwa.com

    Google+ can be an important marketing tool for practices. It helps produce faster crawling and indexing of web pages and faster link equity. Learn more about how this tool can help practices grow and get tips on optimizing your use of this social platform.

  • Anonymous Reviews on Google+ and How They Impact Your Dermatology Practice

    Anonymous Reviews on Google+ and How They Impact Your Dermatology Practice Ekwa Marketing/ekwa.com

    Online reviews are a fact of modern medical practice. Many physicians fret over negative reviews, but what about positive reviews? Learn how reviews influence your search rankings, how patients assess reviews, and how you can create a Google+ page that allows for anonymous reviews of your practice. …

  • Content Curation: What to Know

    Content Curation: What to Know Ekwa Marketing/ekwa.com

    Content curation can increase web exposure for medical practices. It's a tool for good SEO. In this Ekwa Educational video, you'll learn how to curate content effectively for optimal benefit.

  • Optimizing Content Curation

    Optimizing Content Curation Ekwa Marketing/ekwa.com

    You've started curating content to improve SEO. Now you need to be sure you are doing it right. This Ekwa educational video explains, offering tips for automating and optimizing the process.

  • Online Reputation Management: Take Charge

    Online Reputation Management: Take Charge Ekwa Marketing/ekwa.com

    Why is reputation management important for healthcare practices? Medical practices have an expectation to protect. Negative opinions can be shred quickly and widely, swaying patient opinion. A majority of individuals (88%) trust online reviews as much as personal recommendations, according to resear…

  • Online Reputation Management -- Is your Practice On-board?

    Online Reputation Management -- Is your Practice On-board? Ekwa Marketing/ekwa.com

    No matter how effective your website and online presence are, you need to keep track of and respond to comments about you and your practice. It's easy to make missteps. Know how to manage your reputation online. An Ekwa Educational video.

  • Rich Snippets - What are they, and why you should be using them?

    Rich Snippets - What are they, and why you should be using them? Ekwa Marketing/ekwa.com

    Rich snippets—those brief descriptions that appear with search engine results—can be essential to improving SEO and growing traffic for your practice. They quickly offer insight about your business. Learn how to use them optimally in this Ekwa Educational video.

  • Facebook Graph Search-An Important Marketing Tool for Doctors

    Facebook Graph Search-An Important Marketing Tool for Doctors Ekwa Marketing/ekwa.com

    Graph searching is the latest tool offered by Facebook. Here's what it is and how you can use it in your practice. An Ekwa Marketing Educational video.

  • Social Media: Top Platforms for Your Practice

    Social Media: Top Platforms for Your Practice Ekwa Marketing/ekwa.com

    An Ekwa Educational Video (Ekwa.com). What platforms are best for your practice's social media goals? Learn about the options and how to best use them to engage with patients.

  • Dos and don'ts for creating a killer Google Adwords Campaign for your Dermatology Practice

    Dos and don'ts for creating a killer Google Adwords Campaign for your Dermatology Practice Ekwa Marketing/ekwa.com

    Google AdWords could be a great way to promote your practice. But you have to do it right! Learn how to plan and implement a campaign that gets results with reasonable costs.

  • BMC Publications (1691)

    Practical Dermatology

    • Inside Google Maps and Google My Business

      Practical Dermatology - March 2019

      After investing several years in the study of skin diseases and their treatment, you finally qualified as a dermatologist. Perhaps you worked for a hospital or large practice for a while. Now you’ve taken the plunge to go into your own practice. It was a risky career move—sacrificing a comfortable salary and security, while committing a chunk of your savings for setting up your own practice. But you knew you were at your peak as a professional and would relish the challenge of…

    • Aesthetic Products Coming Soon: A Global Update

      Practical Dermatology - March 2019

      The field of cosmetic dermatology, especially in the area of soft tissue augmentation, continues to be in constant evolution with newer products, materials, and innovations in technology. Many of these product technologies emanate from other parts of the world than the US; they become available and widely utilized before making their way across the Atlantic to receive FDA approval. Fillers In the area of injectables, a number of newer filler formulations have been made available. Chang…

    • Transitioning a Medical Dermatology Practice to a …

      Practical Dermatology - March 2019

      The growing trend of medical practices transitioning to cosmetic practices is due in part to a variety of reasons including rapidly improving technology and increased consumer awareness and demand. An additional issue causing practices to transition is the ever-increasing bureaucracy around medical procedures and payment. With more and more patients seeking board-certified dermatologists, practices are making a change and seeing happy, satisfied, and returning clients, willing to pay out of…

    • Be Flexible in Your Financial Planning

      Practical Dermatology - March 2019

      In virtually all aspects of life, we recognize the importance of flexibility. When it comes to long-term financial and retirement planning, however, many individuals, families, and even some businesses rely on static, set-it-and-forget-it plans. Ahead, we examine flexibility as a key component of achieving long-term financial success and building an individual retirement plan. The following financial elements should each incorporate a level of flexibility. Let’s take a look. Inc…

    • A Tale of Two Toxins

      Practical Dermatology - March 2019

      The field of injectable neurotoxins is in a growth phase. FDA this year approved Jeuveau (prabotulinumtoxinA-xvfs), a proprietary 900kDa purified botulinum toxin type A formulation indicated for the temporary improvement in the appearance of moderate to severe glabellar lines in adults. Evolus plans to launch the product next month. Ava Shamban, MD, a dermatologist in private practice in Los Angeles, was an investigator in the clinical trials for Jeuveau. She shares insights on the novel toxin a…

    • Toxin Trends

      Practical Dermatology - March 2019

      The toxin market is growing for aesthetic indications, and patient interest continues to soar. But in addition to a growing market, Michael Gold, MD says there are other trends to watch. Ahead he discusses new research into different doses for varying duration of effect, as well as trends surrounding micro or meso injections. PD: Where is the toxin market headed? What’s new? What’s changing? Dr. Gold: Cosmetically, toxins are still changing. We’re now thinking about&m…

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